Work
Measurable outcomes in Thailand
Cases across hospitality, beauty, SaaS, and retail.
Hospitality · Andaman Collection
Growing direct bookings across Thailand's hospitality season
Rebuilt paid, SEO, and CRM journeys to shift demand from OTAs to owned channels — with bilingual creative and AI testing at the centre.
+48%
Direct booking revenue
−32%
CPA vs prior year
+21%
Line OA repeat rate
+39%
Organic hotel queries (TH/EN)
Consumer · Sora Beauty
Scaling a Thai beauty brand on TikTok, Meta & TikTok Shop
Built an always-on content, creator, and performance system that turned short-form creative into predictable acquisition — on-site and on marketplace.
4.6×
Blended ROAS
+63%
Creative win rate
2.1×
Monthly revenue
+34%
TikTok Shop GMV share
SaaS · Northline HR
Building B2B pipeline for a SaaS entering Thailand
Positioning, website, SEO/AI search, and demand gen for a regional SaaS launch — bilingual from day one.
+71%
Qualified pipeline
3×
Organic demo requests
−18%
Sales cycle
24
AI-cited / FAQ pages live
Retail · Lotus Lane Retail
Turning Line OA into a retention engine
Segmented Line journeys, review/reputation loops, and lifecycle offers that lifted repeat purchase without discounting everything.
+27%
Repeat purchase
+54%
Opt-in growth
−15%
Promo dependency
4.2 → 4.6
Avg. review rating (Maps)
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