SaaS
Building B2B pipeline for a SaaS entering Thailand
Positioning, website, SEO/AI search, and demand gen for a regional SaaS launch — bilingual from day one.
Engagement · 2 quarters · market entry
+71%
Qualified pipeline
3×
Organic demo requests
−18%
Sales cycle
24
AI-cited / FAQ pages live
Challenge
The product was strong, but Thailand buyers did not understand the category story — English-only content missed intent, and the site leaked paid traffic.
Solution
We rebuilt positioning for Thai HR buyers, shipped a conversion-led bilingual site, launched TH/EN content clusters with answer-first FAQs, and ran LinkedIn + Google demand with tight CRM handoff.
Outcome
Pipeline quality improved and organic became a meaningful demo source within two quarters — with clearer attribution from first click to opportunity.
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